The "other" jams are just fruit & sugar. Our jam is lower in sugar - more fruit & nothing artificial & are a step above the rest with our ingredients. IE: We only use refrigerated FRESH lemon juice vs. the chemical kind on the shelf! We have jams that taste like the best pie, cake, etc. you’ve ever eaten. No one believes they are low sugar jams when they taste them. We also have 4 different kinds of pepper jellies that can be used on Chinese food & in recipes like pot roast!