Chris started the product line started as a Christmas project primarily because Richard uses a bar of soap a week & can't use products with sulfates in them. The Body Butter & Lip Balm is something we've been using ourselves for years with great results. Of course, Chris had to come up with a label for them & needed a catchy name. Richard said that Chris is his "Faccia Bella" which means pretty face in Italian-what better name for a skin care line! So, we now have a small line of natural skin care products that have simple but effective ingredients that produce better results than other products on the market.